Even funny people don't know what'll work

This American Life goes to the Onion News' editorial room to learn how they're so consistently funny. A couple keys:
  • They start with 600 headlines each week and narrow down from that.
  • Even the most veteran editor isn't sure what's going to be funny; they rely on each other to get outside perspectives.
  • They have spent a whole. lot. of time. dissecting what makes a headline funny.
Excellent listen. Episode 426

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