The association between physical warmth and emotional warmth is
strong, and also mostly subconscious. Room temperature, a warm touch,
and apparently even a drink can sway how we feel.
Lawrence Williams of the University of Colorado and John Bargh of Yale gave cups of either hot or iced coffee to people and asked them to rate someone’s personality based on a packet of information. The ones who held the hot cup rated that individual significantly higher for “warmth” than did the subjects holding the iced coffee.
Via the
New York Times.
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