Dale Carnegie was right

In 1936 Dale Carnegie wrote How to Win Friends and Influence People. One of his six ways to make people like you:

Remember that a person's name is to that person the sweetest and most important sound in any language.

It's not about narcissism; it's about letting people feel acknowledged and seen. The best way to see the effect is to try it out on strangers: customer service people, stewardesses, waiters. Just use their name once in the conversation. Works wonders. Just ask Bill Clinton.